Pictured: IMMAF CEO Densign White (left) with SAFEJAWZ Director George Dyer (right)
The International Mixed Martial Arts Federation (IMMAF) has renewed its partnership with SAFEJAWZ by Protective Sportswear Ltd. in an exclusive 3-year deal.
Since 2014, SAFEJAWZ has protected thousands of athletes around the world, from grassroots to world champions, with its custom-fit mouth guards, handmade by accredited dental experts and full of personality. SAFEJAWZ ambassadors have included England Rugby star James Haskell, UFC phenomenon Gunnar Nelson and World Champion Boxer George Groves, among many others.
In 2015, SAFEJAWZ first partnered with IMMAF to provide a custom mouthguard fitting service and souvenir products for the 2015 IMMAF European Championships of Amateur MMA in Birmingham, United Kingdom.
2016 saw the launch of a more integrated partnership, as SAFEJAWZ went on to become the official mouthguard supplier of IMMAF, with its products manufactured under IMMAF license. Over the past year, SAFEJAWZ has become a familiar presence at IMMAF championship events servicing the mouthguard requirements of IMMAF athletes. The company has also sponsored the United Kingdom Mixed Martial Arts Federation and the UK team for all IMMAF competitions.
The renewed partnership denominates SAFEJAWZ now as the exclusive mouthguard partner of IMMAF across all its events, which are set to increase again in number going into 2018 and beyond.
Protective Sportswear Ltd. Director, George Dyer, said:
“We couldn’t be happier to be playing a role in the development of this beautiful sport. Working closely with IMMAF on their journey to further legitimize and build upon their already impressive platform for amateur athletes is something we are very excited about.”
IMMAF President, Kerrith Brown, said:
“We are pleased to build on the success of our partnership with SAFEJAWZ over the last year and to move forward with their support through the remainder of 2017 and into 2018, 2019 and 2020. SAFEJAWZ has supported grassroots MMA from its earliest days, through sponsorship and through covering athletes’ medical expenses. Directors George Dyer and Ewan Jones share IMMAF’s values in promoting safety in MMA and through their active participation in the MMA community in the interests of promoting sport development. We are very happy that IMMAF is to enjoy continued affiliation with a brand that puts athlete safety first and that is inherently connected to the sport.”
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