The International MMA Federation (IMMAF) and Extreme Sports Channel have signed a multi-event deal to broadcast highlights of all IMMAF events in 2016 in Europe, Middle-East and Africa.
Having successfully staged its second World Championships of Amateur MMA in Las Vegas in July last year, IMMAF recently expanded its portfolio of events to include continental championships. This began with the 2015 European Open Championships last November in Walsall, England and will continue with further continental tournaments later this year.
In addition to an expansion in the number and geographical spread of events, IMMAF has also increased its production to 10x 1 hour shows of each event, a ten-fold increase on previous output.
The deal with Extreme Sports Channel guarantees exposure for all IMMAF events in over 130 countries throughout Europe, Middle East and Africa.
Densign White, CEO of IMMAF, commented:
“In Extreme Sports Channel we’re delighted to find a broadcast partner who understands the great potential of Amateur MMA and who will work with us to develop the IMMAF broadcast platform. We are thrilled at Extreme’s commitment to ongoing worldwide exposure of IMMAF championship events, documenting the journey and progression of MMA athletes as they work their way up from the grassroots level, through the Amateur divisions to the elite.”
Tim Macmullen, General Manager of Extreme Sports Channel, added:
“I’m extremely pleased to have signed this deal with IMMAF. We’re delighted to be supporting and promoting grassroots amateur MMA and I know our viewers across EMEA will enjoy seeing the stars of the future in our coverage of IMMAF’s fast-growing schedule of events from across the world.”
About Extreme Sports Channel:
The world renowned Extreme Sports Channel is the TV destination for the world’s most thrilling and inspirational lifestyle, adventure and action sports programming. From gripping documentaries to globe-trotting challenges and sports championships, Extreme has it all.
The channel captures the pure passion of people who live out their dreams and embark on amazing expeditions; celebrates those who use skill, wit and determination to achieve their goals; and showcases the world’s most talented action sports athletes.
Extreme Sports Channel launched in 1999 and is now available to over 30 million subscribers in 44 territories and 12 languages across Europe, the Middle East and Africa. Online, the channel offers live streaming of events via www.extreme.com, the ultimate online destination for action sports fans.
Extreme Sports Channel is part of the channel portfolio owned by leading international broadcaster AMC Networks International – UK. AMC Networks International – UK is a business unit of AMC Networks International, a leading producer and distributor of television channels distributed to more than 390 million households in 140 countries and spanning a range of genres, including movie, lifestyle, entertainment, sports, children’s and factual.
AMC Networks International is an international programming division of AMC Networks.
For more information, please visit www.amcnetworks.com.